Customer Association


The ACA structure provides a framework to solve the most important industry issues. The Executive Board of Directors is charged with oversight of the ACA community. There are also seven Advisory Councils in focused areas, from strategy to standards and practices to products and services. Several of the advisory councils also have created Ad Hoc Committees to dive deeper into important issues and opportunities.


View ACA Org Structure

Roughly 150 industry professionals serve in leadership roles on the Board and Advisory Councils. These are industry professionals and visionaries who represent the greater Avid community and are dedicated to providing impactful feedback.

Executive Board of Directors

Mohamed Abuagla
Al Jazeera Media Network

Raymundo Barros
Rede Globo de Televisão

Andreas Bereczky
ZDF German Television, Vice Chair

Annie Change
The Walt Disney Studios

Steve Cohen

Todd Donovan

Richard Friedel
Fox NE&O, Vice Chair

Frank Governale
CBS News

Michael Koetter
Turner Broadcasting

Darren Long

David Mash
Berklee College of Music, Chairman

Fred Mattocks
CBC, Secretary

David Mazza
NBC Sports Group

Barak Moffitt
Universal Music / Capitol Records

David Rabinowitz
Univision Communications Inc.

Paul Stevenson

Ding Wenhua

Advisory Councils

Strategy Advisory Council

An invitation-only partnership of top executives and industry luminaries from across the corporate, entertainment, education, broadcast, and government spectrum. This council provides high-level insights into industry developments and identifies opportunities for Avid to add value.

Current Leadership Learn more

Service & Delivery Advisory Council

A group of customer support leaders helping Avid ensure that customers realize the value from their investments in Avid solutions. This council helps optimize customer training and education services.

Current Leadership Learn more

Community Advisory Council

A group of leaders focused on growing the Avid community. This council strengthens the collective impact of the ACA by building connections with media industry professionals and communicating with potential ACA members.

Current Leadership Learn more

Standards & Practices Advisory Council

A group of technical experts working to solve real work problems. This council identifies technical standards and practices that span the industry and prioritizes which standards Avid should adopt. The Standards & Practices council stays informed of the key workflows and best practices that can have the greatest impact on the industry.

Current Leadership Learn more

Products & Solutions Advisory Council

A team of product experts serving as the voice of Avid’s customers. This council communicates with Avid’s product and technology teams to give direction on product roadmaps and new product releases.

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Partner Advisory Council

A group of reseller partners working with Avid on an ongoing basis to shape the Avid Partner Program. This council provides an opportunity for members to discuss service needs, share experiences, and exchange best practices to successfully serve mutual customers.

Current Leadership Learn more

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