Customer Association


The ACA structure provides a framework to solve the most important industry issues. The Executive Board of Directors is charged with oversight of the ACA community. There are also five Advisory Councils in focused areas, from strategy to service and delivery to products and services. Several of the advisory councils also have created Ad Hoc Committees to dive deeper into important issues and opportunities.


View ACA Org Structure

Roughly 150 industry professionals serve in leadership roles on the Board and Advisory Councils. These are industry professionals and visionaries who represent the greater Avid community and are dedicated to providing impactful feedback.

Executive Board of Directors

Mohamed Abuagla
Al Jazeera Media Network

Mick Audsley
Sprocket Rocket Soho

Raymundo Barros
Rede Globo de Televisão

Andreas Bereczky
ZDF German Television, Vice Chair

Steve Cohen

Richard Friedel
Fox NE&O, Interim Chair

Frank Governale
CBS News

Kari Grubin
The Walt Disney Studios

Marcy Leftkovitz
Disney | ABC TV

Darren Long
BskyB, Secretary

David Mash
Berklee College of Music

David Mazza
NBC Sports Group

Brinton Miller
Discovery Communications

Barak Moffitt
Universal Music / Capitol Records

Marcos Obadia
Univision Communications

Domenic Rom
Deluxe TV Post Production Services

Paul Stevenson

Jonathan Wales
Wildfire Sonic Magic

Advisory Councils

Strategy Advisory Council

An invitation-only partnership of top executives and industry luminaries from across the corporate, entertainment, education, broadcast, and government spectrum. This council provides high-level insights into industry developments and identifies opportunities for Avid to add value.

Current Leadership Learn more

Service & Delivery Advisory Council

A group of customer support leaders helping Avid ensure that customers realize the value from their investments in Avid solutions. This council helps optimize customer training and education services.

Current Leadership Learn more

Partner Advisory Council

A group of reseller partners working with Avid on an ongoing basis to shape the Avid Partner Program. This council provides an opportunity for members to discuss service needs, share experiences, and exchange best practices to successfully serve mutual customers.

Current Leadership Learn more

Products & Solutions Advisory Council

A team of product experts serving as the voice of Avid’s customers. This council communicates with Avid’s product and technology teams to give direction on product roadmaps and new product releases.

Current Leadership Learn more

Technology Advisory Council

Advisory group composed of technologists representing a cross section of customer segments, brought together to advise Avid on implications of engineering practices, tools and technologies used in customer operations.

Current Leadership Learn more

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