Customer Association

Purpose of the ACA

  • Facilitate exchange of information, ideas, experiences and industry challenges so as to address the most pressing industry issues.
  • Provide ongoing dialogue in a structured manner between Avid and its community of users, partners, and customers so as to improve communication and prioritization of industry topics for discussion.
  • Incorporate feedback from the entire ACA and be a voice for concerns and challenges.
  • Work in cooperation with Avid in accomplishing the ACA annual gathering (Connect) of all ACA members, Advisory Councils and Executive Board of Directors.

ACA structure

The Executive Board of Directors is charged with oversight of the ACA community. As the Avid ACA continues to grow and develop, it’s Executive Board is frequently reviewing and discussing how the ACA can be structured to be even more successful, how the dialog can be expanded, and how the Leadership can be aligned to best collaborate with Avid and its partners.

To address the communities needs and move forward together, the current structure was designed to provide a framework to solve the most important industry issues. This includes four Advisory Groups: Strategy & Future Direction, Products Services & Technology Innovation, Global Partner Ecosystem, and Community Engagement and Advocacy, which encompass fourteen committees in focused areas to dive deeper into important issues and opportunities.

Executive Board of Directors

Mohamed Abuagla
Al Jazeera Media Network

Mick Audsley
Sprocket Rocket Soho

Raymundo Barros
Rede Globo de Televisão

Andreas Bereczky
ZDF German Television, Vice Chair

Steve Cohen

Richard Friedel
Fox NE&O, Co-chair

Frank Governale
CBS News

Kari Grubin
The Walt Disney Studios

Marcy Leftkovitz
Disney | ABC TV

Darren Long
BskyB, Co-chair

David Mazza
NBC Sports Group

Brinton Miller
Discovery Communications

Barak Moffitt
Universal Music / Capitol Records

Marcos Obadia
Univision Communications

Domenic Rom
Deluxe TV Post Production Services

Paul Stevenson

Jonathan Wales
Wildfire Sonic Magic

Advisory Groups

Strategy & Future Direction

An invite-only group of executives focused on providing insights on new growth areas, forward-leaning technology, opportunities for disruption, transformative developments and how our industry is collaborating and adapting for the future.


  • Future Technology Strategy
  • Current State of the Industry & Future Disruption
  • Collaboration
Current Leadership Learn more

Products, Services & Technology Innovation

Relevant products, services, technology, digital interactions (webstore, artist community, marketplace, app store, content marketing place). Goal is to ensure workflows have the right support from a product and platform perspective.


  • Newsroom & News Production
  • TV & Film Production
  • Video Editing
  • Music Creation & Audio Production
  • Sports Production
  • Enterprise Media Management
  • Live Sound
Current Leadership Learn more

Global Partner Ecosystem

With the growth of the Avid MediaCentral Platform, more and more members of our industry are enjoying the efficiencies and benefits of a single platform with the ability to interconnect various technologies and services. These groups are leaning hard into how we can all be successful on the platform.


  • Channel Partners
  • Alliance Partners
  • Development Partners
Current Leadership Learn more

Community Engagement & Advocacy

The ACA is an ever-expanding and highly respected voice in our industry. This group is dedicated to working to develop strategies that focus on expanding and growing the community, addressing communications, and supporting what is important to the Avid community.


  • Community Engagement
  • Industry Advocacy
Current Leadership Learn more

Looking to Lead?

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